Digital and Information Technology

Lyrae Group utilizes state-of-the-art digital and information technology to support the marketing and promotional needs of nonprofit organizations and corporations. The team is comprised of experts in search engine optimization (SEO), social media, marketing, branding and copywriting.

The focus is on your core business needs, and then to responsibly utilize targeted technology as a strategic solution. A review of your organization’s website is conducted to ensure it is highly responsive to visitors and loading at the fastest speeds.

Our targeted search engine optimization (SEO) plan is unmatched with some of the highest results in the industry. Taking your website from the end of the Google list to the first page is priority number one. A detailed action plan will be implemented to improve rankings and make sure you continue to reach the largest targeted audiences.

All hyperlinks on your website will be checked for functionality. Those that don’t maximize visitor engagement and retention will be repaired. Each part of your website will be tested as if by a first-time visitor. First impressions are the most important to achieve customer retention.

If your website is not up to the highest standards, a new one will be created for you. Our web designers can match your precise company branding sheet specifications in terms of style, colors, logos and fonts. Examples are available upon request.

Other digital services provided include: personalized social media management and relevant, well-written content for blogs and articles. Weekly reviews of your social media followers, ensure that spammers are removed and appropriate pages are connected. Only the image you wish to portray will be allowed to remain.

Creative and effective e-blast newsletters that get opened and read are another service provided. This is tracked through visitor engagement and clicks to provide the latest analytics. Leadership, governance and membership professionals will be on the team so the widest group of talent will be available. Technology plays a critical role in today’s competitive business climate and it’s important to have a group of people with diverse skill-sets on your side.

Examples of Lyrae Group’s expertise include: